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categories: Business & Professional Skills

Marketing
SDG 8: Decent Work and Economic Growth

Advanced Technical SEO

New
Duration: 4 h 8 m / 10 lessons

Level: Expert

Course Language: Arabic

By the end of this course, you will be able to

  • Learn how to set up the Robots.txt file and control page indexability using Index and No-Index to ensure important content appears in search results.

  • Understand different error codes (such as 404 and 500) and how to handle them, along with mastering redirection strategies to maintain page rankings.

  • Properly use Sitemaps and the Canonical Tag, and apply Structured Data to enhance visibility in advanced search results.

  • Implement Hreflang tags for managing multilingual websites and set up Google Search Console to monitor site performance and improve search visibility.

Course details

  • 4 h 8 m/10 lessons
  • Last updated: 3/3/2025
  • Course completion certificate

Course Content

Free lessons

1.

Robots.txt & Index No-Index

24 Minutes

About this course

In the fourth part of the Understanding SEO and Its Techniques series, we take your skills to an advanced level. You will learn how to implement deep technical SEO optimizations to ensure proper site indexing, achieve higher rankings, and attract more targeted visitors. The course begins with a detailed explanation of how to guide search engine crawlers using the Robots.txt file and how to control page indexability with Index and No-Index directives. You will also learn how to create Sitemaps, which help search engines understand your site's structure and index pages efficiently. We will also cover common error codes like 404 and 500, teaching you how to fix them to maintain a strong user experience and website performance. Additionally, you will master redirect strategies (Redirects) to prevent ranking losses when moving pages or modifying URLs. Among the advanced topics in this course, you will explore the Canonical Tag to prevent duplicate content issues and learn how to apply Structured Data to enhance your website’s visibility in search results. Moreover, you will gain hands-on experience with Hreflang implementation, ensuring your multilingual website reaches the right audience in the appropriate region. Finally, we will guide you step by step in setting up and using Google Search Console, the essential tool for monitoring your website’s performance and diagnosing technical SEO issues. This course is designed for website owners and developers who want to advance their technical SEO skills and ensure their websites achieve the best possible search rankings.

Course requirements and prerequisites

This course requires a solid understanding of SEO fundamentals and on-page & off-page SEO strategies. Alternatively, you should have completed the following courses (SEO Baiscs - On-Page SEO: Advanced Techniques - Off-Page SEO Strategies)

Mentor

Advanced Technical SEO

New
Duration: 4h 8m / 10 lessons
Level: Expert
Course Language: Arabic