By the end of this course, you will be able to
What branding is, what the differences between branding and marketing are, how to develop a successful branding strategy for your company, and what the importance of making a brand for the business is.
What brand identity is, how to build brand character, and what the types of branding are.
What the steps of building a successful brand are, how to define your brand, and how to organize your business based on your brand's ideals in a consistent manner.
Course details
- 1 h 0 m/21 lessons
- Last updated: 15/2/2021
- Course completion certificate
Course Content
Introduction
What's Branding?
Marketing VS Branding
Introduction
What's Branding?
Marketing VS Branding
Branding is the base, marketing is the face
Be Unique
The Brand Identity
The Brand Character
A Brand is a Promise
Building a successful brand
Market Segmentation
Advertising and Promoting Your Brand
Brand Equity
Brand Awareness & Association
The Brand Experience
The Perceived Quality and the Brand Loyalty
Assessing Consumer Perception of Brand Value
Brand Equity measuring sticks 1
Brand Equity measuring sticks 2
Brand Equity measuring sticks 3
Brand Equity measuring sticks 4
Course Wrap up
About this course
If you are a professional who is ready to adopt a creative approach to create brands, then this course is for you. This course will take you on a journey that starts with understanding what a brand is and how you can build a successful one, whilst simultaneously segmenting your consumers appropriately. This course also explores positioning and its importance to successful brands, and culminates in the development of real brand houses which can be applied to the professional world. It also explains how picking the right name, colors and logo can be instrumental to a brand’s success.
Course requirements and prerequisites
There are no requirements or prerequisites for this course; your interest in the topic and your commitment to learning are the only things you need to gain the most benefit from it.
Mentor
Dr. Marwan Osman
Social Media Marketing Instructor and Consultant
4,186 Learners
2 Course