By the end of this course, you will be able to
You will learn about the three main components of a digital brand and how each of them is important in shaping the ultimate brand image.
The importance of digital branding and the significance of keeping pace with the updates in digital marketing.
How to form a personality for the brand to make the marketing process successful.
Course details
- 1 h 37 m/31 lessons
- Last updated: 15/12/2020
- 3 Quiz
- 1 learning resources
- Course completion certificate
Course Content
Introduction
Digital Branding
Components of Digital Branding
Marketing VS Advertising 1
Introduction
Digital Branding
Components of Digital Branding
Marketing VS Advertising 1
Marketing VS Advertising 2
Brand Persona 1
Target Audience
Brand Persona 2
Branding
Brand Ingredients
Content Creation
Branding & Positioning
Organization Stage
Types of Content
Ways of Getting Ideas
Editorial Calendar
The Anatomy of Social Content 1
The Anatomy of Social Content 2
The Anatomy of Social Content 3
The Anatomy of Social Content 4
The Anatomy of Social Content 5
The Anatomy of Social Content 6
The Anatomy of Social Content 7
STEPPS
Digital Content Evolution 1
Digital Content Evolution 2
Digital Content Evolution 3
Brand & Competition Analysis
Effective Copywriting
Famous Mistakes to Avoid
Summary
About this course
The content of e-marketing is the most important and widespread in recent times due to the frequent use of social media channels among individuals. In addition, the Internet has become a secure means for marketing goods and services. Therefore, companies must give great attention to the content that is promoted digitally. This course covers creating online content that goes viral and helps sell more products and services better, and makes a successful online content strategy.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course
Mentor
Nour El Gammal
Marketing Instructor
4,805 Learners
1 Course