Did you know that one of the most important factors for a company's success is having a clear and defined strategy that helps in implementing and evaluating decisions and achieving the company's goals? Hence, this specialized course in strategy formulation for small and medium-sized enterprises has been designed to help you understand the theoretical and practical foundations of effective strategic management. We will clarify what strategy means and its critical importance in setting the company's direction and achieving its goals. We will provide a real-life example that demonstrates how to successfully apply a strategy, emphasizing the importance of strategic thinking and how to design a monitoring system to keep pace with changes. You will gain comprehensive knowledge on how to integrate all company elements and link them to the overall strategy to achieve alignment and harmony between different objectives. We will also highlight the gap between strategic theories and practical application, offering tools and techniques to bridge this gap and ensure successful strategy implementation. The course will present multiple analyses of factors affecting small and medium-sized enterprises, starting from customer analysis, material and financial resources analysis, to supplier and marketing intermediary analysis, and competitive environment analysis using tools such as PESTEL analysis. We will learn how to develop comprehensive strategies and set strategic and tactical goals in a way that balances ambition with realism. The course is not limited to theoretical aspects only but also includes practical applications, such as developing key performance indicators (KPIs), root cause analysis, problem-solving, and designing a strategic dashboard to track the implementation of goals. We will also discuss the importance of change management and how to overcome the challenges that companies may face during the strategic change process. The course concludes with practical advice and guidance through an exclusive interview with Maysara Elnaggar, who will share his valuable experiences and insights on the importance of strategic management. Join us now to acquire the tools and knowledge that will enable you to formulate and implement successful strategies for your company, achieving excellence and superiority in the business world.