Creating Facebook & Instagram Ads for Beginners

categories: Sales & Marketing

Brand

Marketing

Strategy

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

What the difference between the ads manager and business manager on Facebook is, and how to start a new campaign from scratch and choose the proper goal.
About the audience targeting strategies that allow you to segment your target audience to ensure that you reach your intended customers accurately.
How to prepare appealing ad copies from scratch, and how to read reports and use their insights to modify the campaign.

Course details

4 h 56 m/33 lessons
Last updated: 21/6/2021
Course completion certificate

Course Content

Free lessons

Introduction

2 Minutes

Introduction to Business Manager

4 Minutes

Users and Accounts (Part 1)

7 Minutes

Users and Accounts (Part 2)

17 Minutes

1. Get Started with Facebook & Instagram Ads

Introduction

2 Minutes

Introduction to Business Manager

4 Minutes

Users and Accounts (Part 1)

7 Minutes

Users and Accounts (Part 2)

17 Minutes

Domain Verification

6 Minutes

Payment Methods

4 Minutes

Introduction to Ads Manager

3 Minutes

Campaign Objectives

9 Minutes

Campaign Structure

13 Minutes

10.

Budget & Schedule (Part 1)

8 Minutes

11.

Budget & Schedule ( Part 2)

9 Minutes

12.

Audience Targeting (Part 1)

12 Minutes

13.

Audience Targeting (Part 2)

11 Minutes

14.

Audience Targeting (Part 3)

8 Minutes

15.

Audience Targeting (Part 4)

9 Minutes

16.

Audience Targeting (Part 5)

7 Minutes

17.

Audience Targeting (Part 6)

11 Minutes

18.

Ad Placements (Part 1)

9 Minutes

19.

Ad Placements (Part 2)

8 Minutes

20.

Ad Placements (Part 3)

8 Minutes

21.

Optimization & Delivery (Part1)

11 Minutes

22.

Optimization & Delivery (Part 2)

9 Minutes

23.

Ad Creative (Part 1)

9 Minutes

24.

Ad Creative (Part 2)

10 Minutes

25.

Ad Creative (Part 3)

12 Minutes

26.

Ad Creative (Part 4)

8 Minutes

27.

Ad Creative (Part 5)

10 Minutes

28.

Ad Creative (Part 6)

6 Minutes

29.

Ad Reports (Part 1)

9 Minutes

30.

Ad Reports (Part 2)

10 Minutes

31.

Ad Reports (Part 3)

8 Minutes

32.

Ad Reports (Part 4)

10 Minutes

33.

Course Summary

6 Minutes

About this course

Creating successful advertising campaigns that achieve the required goal at the lowest possible cost may seem complicated, but this course will help you do so. The success of any advertising campaign depends on some significant factors that many advertisers ignore, and that is what this course will cover. This course will help you understand the basics of creating advertising campaigns on Facebook and Instagram, and it will also help you acquire the skills required to read and analyze data, and understand all advertising details, to enhance your campaign's performance.

Course requirements and prerequisites

There are no requirements or prerequisites for this course; your interest in the topic and your commitment to learning are the only things you need to gain the most benefit from it.