Understand the process of creating a Google Ads account, including setting up billing and payment options. Navigate the Google Ads interface and grasp its key features.

Define campaign objectives and set appropriate budgets. Explore targeting options and advanced audience segmentation techniques to reach the desired audience effectively.

Analyze campaign metrics for improvement, employing strategies like A/B testing and ongoing audience list refinement to boost ad relevance and click-through rates. Establish conversion tracking with defined KPIs and goals. Utilize conversion data to optimize campaigns, maximize ROI, and effectively utilize customer lists.

Gain proficiency in creating various campaign types, including search, display, shopping, app, and YouTube campaigns. Understand the unique features and best practices for each campaign type and explore different YouTube ad formats to maximize reach and engagement.