Creating a Complete Ad Campaign

categories: Sales & Marketing

Marketing

Sales

Performance

Campaigns

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

Identify how to effectively reach your target audience, use Meta Business Suite, create and set up a Facebook Ads Manager, and describe campaign objectives.
Explore what traffic objective means, how to reach and achieve high levels of engagement on your content, and how to gain more leads to achieve your goals.
Define the sales best practices. Then, you will learn more about the advertising reports, some advanced features, and competitive analysis from the beginning.

Course details

5 h 49 m/28 lessons
Last updated: 13/8/2023
Course completion certificate

Course Content

Free lessons

Meta Business Suite

20 Minutes

Ads Manager & Campaign Objectives

7 Minutes

Basic Setup - Part 1

12 Minutes

1. Meta Business Suite

Meta Business Suite

20 Minutes

2. Ads Manager & Campaign Objectives

Ads Manager & Campaign Objectives

7 Minutes

3. Campaign Creation | Basic Setup & Performance Optimization

Basic Setup - Part 1

12 Minutes

Basic Setup - Part 2

7 Minutes

4. Campaign Creation | Budget & Schedule

Budget & Schedule

15 Minutes

5. Campaign Creation | Audience Targeting

Audience Targeting - Part 1

8 Minutes

Audience Targeting - Part 2

13 Minutes

Audience Targeting - Part 3

19 Minutes

6. Campaign Creation | Ad Placements

Ad Placements

13 Minutes

7. Campaign Creation | Ad Creative

Ad Creative

16 Minutes

8. Traffic Campaign

Traffic Campaign

18 Minutes

9. Engagement Campaign

Engagement Campaign - Part 1

9 Minutes

Engagement Campaign - Part 2

9 Minutes

10. Leads Campaign

Leads Objective

16 Minutes

11. App Promotion Campaign

App Promotion Campaign

7 Minutes

12. Sales Campaign

Facebook Pixel

13 Minutes

Campaign Setup

18 Minutes

13. Advertising Reports

Advertising Reports - Part 1

12 Minutes

Advertising Reports - Part 2

7 Minutes

Advertising Reports - Part 3

8 Minutes

14. Advanced Features | AB Test & Budget

AB Test & Advantage Campaign Budget

11 Minutes

15. Advanced Features | Custom Audience & Lookalike Audience

Custom & LLA Audience - Part 1

13 Minutes

Custom & LLA Audience - Part 2

13 Minutes

Custom & LLA Audience - Part 3

12 Minutes

16. Advanced Features | Catalogs

Creating A Catalog

14 Minutes

Using Catalogs In Your Campaign

7 Minutes

17. Advanced Features | Dynamic Creative

Dynamic Creative

6 Minutes

18. Advanced Features | Competitive Analysis

Competitive Analysis

13 Minutes

About this course

If you are looking for more potential customers and also looking to improve your sales, this course will help you achieve your purpose by learning everything you need about advertisements, especially Facebook and Instagram Ads and you will learn how to reach your target audience, create and set up a Facebook Ads Manager, and build marketing campaigns for different goals on both Facebook and Instagram.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.