categories: Business & Professional Skills
Level: General
Course Language: Arabic
Understand what Customer Experience (CX) Management is, and understand its importance and impact on the overall performance of the organization.
Understand how to improve customer experience, learn about the CX pyramid and the six laws of customer experience, and understand the customer journey and its stages.
Identify the standard elements, tools, and methodologies used in CX management. Use customized strategies to improve customer engagement across multiple channels.
Analyze data to gain insights into customer behavior, and align CX management strategy with overall business objectives.
Learn how to streamline and optimize customer touchpoints to ensure efficient and seamless interactions, and how to develop effective strategies to quickly address and resolve customer issues.
Improve customer satisfaction and retention by analyzing customer experience and lifecycle metrics, and learn the secrets to achieving high ROI and increasing sales from customer experience.
Free lessons
Customer Experience Strategy
Customer Success Automation
How to Deliver a "Wow" Experience
1. Introduction to Customer Experience Management
Course Introduction
Why Customer Experience Matters
The CX Pyramid & Six Laws of Customer Experienece
Customer Experience Chasm
Modern Customer Experience Elements
How to Deliver a "Wow" Experience
Customer Expectations Model
Customer Experience Characteristics
Design Customer Experience
2. Customer Value Management (CVM)
Overview of Customer Value Management (CVM)
Customer Value Management (CVM) and Market-Based Management (MBM)
Components of CVM
Processes and Measurements in CVM
3. CX Tools and Techniques
Tools of Highly Effective CXM
Brand Touchpoints
Customer Journey Map
Customer-Centric Culture
Omni-channel
4. Developing Effective CX Strategies
Customer Experience Strategy
Customer Experience Core Competencies
How to Get a Successful CX
Lock-in Strategies
5. Optimizing the CX Process
Humanize Customer Experience
CX Design Process
6. CX Measurements
Customer Lifetime Cycle & CX Measures
Measuring Customer Satisfaction
Advanced Customer Experience Measurements
7. CX Implementation
Customer Success Automation
Ways to Improve Customer Experience
CX Implementation
Interview With Mourad El Sheriei
8. Calculating the Return on Investment (ROI) of CXM
Secrets of Customer Experience ROI
Future of Customer Experience
Course Wrap Up
Customer experience has become one of the most important success factors for any organization, whether large or small. Customers are no longer just looking for high-quality products or services, but rather a distinctive and personal experience that makes them feel special and appreciated. For this reason, customer experience management has become a vital skill that contributes to enhancing customer satisfaction, increasing their loyalty, and achieving sustainable business growth. The "Customer Experience Management Diploma" is a comprehensive training program that aims to enable you to understand and apply innovative strategies and experiences to attract, retain, and improve customers' overall experience. The course begins by explaining the concept of customer experience and its importance in the modern business world. It then delves into providing a comprehensive overview of the customer experience pyramid and the six laws that govern it, helping you realize the gaps that may hinder the provision of an ideal customer experience. The course also covers modern tools and techniques in customer experience design, including the customer journey map, omni-channel, and customer success automation. The course also focuses on customer retention strategies and improving their interaction with the brand, while providing real-life examples that help understand how to build a distinctive and influential customer experience. By covering topics such as Customer Value Management (CVM), measuring customer satisfaction, and developing a customer-centric culture, the course provides a practical approach to improving organizational performance. It also highlights the secrets to achieving a high ROI from customer experience, helping you succeed in a competitive business environment. Whether you are a professional looking to enhance your skills, or a business owner looking to improve customer satisfaction, this course is the perfect choice for you to start towards an exceptional customer experience.
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
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3 Courses