By the end of this course, you will be able to
Advertising techniques for digital marketing and social media, such as Google Ads, Facebook, Instagram and LinkedIn, also tips to help you achieve your targets.
How to set a smart social advertising budget, whether to save money or time, use B2C and B2B approach ads, and analyse the digital marketing plans to improve them.
Techniques of setting digital marketing strategy through the use of many tools, such as content writing, mobile marketing and using Mailchimp service.
Course details
- 3 h 14 m/21 lessons
- Last updated: 19/10/2017
- Course completion certificate
Course Content
Search Engine Optimization
Tools for Optimization
On-Page
Search Engine Optimization
Tools for Optimization
On-Page
Off-Page
Key-word Tools
Email Marketing
Email Service Provider
Data Management
Data Segmentation
MailChimp
Google Analytics
Google Analytics - Part II
Google AdWords
Campaign Management
Social Media Marketing
Facebook - Part II
Twitter - Part II
YouTube
About this course
According to statistics, Google gets more than 77,000 and 98% of sales reps reach their quotas through social selling. The role of digital marketing and social media in empowering businesses is impeccable. This course will cover different B2B and B2C digital marketing approaches such as Google Ads, social media channels, content writing, and other techniques. It will help you develop a 6-months digital marketing plan and provide you with the foundations of using Mailchimp as an email service provider and mobile marketing.
Course requirements and prerequisites
This course will need basic to intermediate understanding of English.
Mentor
Ameed Awad
Certified Digital Marketing Expert & Trainer
8,835 Learners
2 Course