By the end of this course, you will be able to
Define the basics of a digital product in a startup and identify how to manage the building, launching, and expanding process until it reaches success.
Identify the challenges of the digital product in the startup, solutions, and the roles or influential people in building the digital product and communicating with them.
Determine the planning, building, and continuity stages of the digital product as well as learning the best methodologies related to digital product management.
Course details
- 5 h 10 m/53 lessons
- Last updated: 3/7/2023
- Course completion certificate
Course Content
The Introduction
The unit introduction
Startup vs SME
Product vs Service
The digital product in startup
Digital product management
The Introduction
The unit introduction
Startup vs SME
Product vs Service
The digital product in startup
Digital product management
The digital product manager
Project vs product management
The unit introduction
Challenges of building a digital product
Challenges of launching a digital product
Challenges of continuity of the digital product
B2B vs B2C product challenges
The unit introduction
Technical department
Financial and accounting department
Human resources department
Customer support department
Marketing and Public Relations department
Sales department
Executive and operational management
Research and development department
The covering of missing departments
The unit introduction
Business plan
Product roadmap
Hypothesis-driven development
The unit introduction
Minimum viable product
MVP - Smoke Test
MVP Presale
MVP Concierge
MVP wizard of oz
MVP single Feature Product
Which MVP I need?
Key Performance Indicators (KPIs)
MVP development plan
Example - B2B product plan
Example - B2C product plan
Beachhead market
Introducing the product to the market
Growth & Development - Communication & management
Growth & Development - Innovation horizons
The unit introduction
The Hook framework
Design thinking
Lean startup methodology
Agile methodology
kanban framework
Scrum framework
DevoOps methodology
The cooperation of methodologies
Technical reviews
About this course
Are you an entrepreneur for a startup looking to build your digital product and enter the market with the lowest costs and the lowest risks? So, this training course is for you as it helps you launch your digital product successfully with the lowest costs and risks to achieve high success rates by learning how to manage the digital product with clarification of the definition and basic terms, presenting the challenges, and the work methods, planning and proper management (challenges - strategies - planning - tactics - tools).
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Mohammed Alabed
Digital Product Management Consultant
722 Learners
2 Course