By the end of this course, you will be able to
What digital selling is, why it is essential for your business, how it can help your business flourish, and more about the modern buyer's journey. You will also learn the different strategies of digital selling.
What a personal brand is, how to create your personal brand virtually, the steps to determine your personal brand, and how to develop an online presence that can build trust between you and your customers.
How to find your prospective customers online, how to develop an effective outreach plan for communication, how to maintain a virtual relationship with them, and how to measure your plan's success.
Course details
- 3 h 16 m/38 lessons
- Last updated: 25/1/2021
- Course completion certificate
Course Content
Introduction
What & Why Digital Selling?
Typical Modern Buyer Behavior
Digital Selling Cycle
Introduction
What & Why Digital Selling?
Typical Modern Buyer Behavior
Digital Selling Cycle
Creating Personal Brand
Taking Over Your Digital Self 1
Taking Over Your Digital Self 2
Taking Over Your Digital Self 3
Checklist for a Winning Sales Profile
Power of Recommendations
Sharing & Curating Content
Contribute to Community Conversations
Exercise Module 2
Find & Understand Prospects Online
Finding the Right Prospected Individuals
Prospecting Digitally with Batching
Digital Profiling Insights for Individuals Prospects
Competitive Benchmarking
Exercise Module 3
Outreach to Prospects Digitally
Steps for Digital Outreach Over Linkedin
Building Context
Drafting Your Message 1
Drafting Your Message 2
Drafting Your Message 3
Tactical Timing
Smart Follow Up With No Response
Smart Follow Up With Response
Exercise Module 4
Maintain Customer Relationships Digitally
Celebrating Customer Success
Exercise Module 5
Making Digital Selling A Success
How to Track Success Measures 1
How to Track Success Measures 2
Analyze & Improve
Exercise Module 6
Course Wrap up
About this course
Your current and prospective customers share a big part of their lives publicly on social media. As a sales professional, this information is valuable as it can help you find the right customers and can help you reach out to them in the right way. Getting started can seem overwhelming, so this course will explain the basics of digital selling, and will explain how leveraging your social network can help you understand and engage with your current and prospective customers. This will help you learn how to improve your online professional brand image, grow your network, and measure your digital selling success.
Course requirements and prerequisites
There are no requirements or prerequisites for this course; your interest in the topic and your commitment to learning are the only things you need to gain the most benefit from it.
Mentor
Ahmed ElMowalad
Sales Transformation Consultant
1,180 Learners
1 Course