By the end of this course, you will be able to
Differentiate digital marketing brief types for an effective strategy. Master planning and implementation stages, creating timetables for activation projects.
Recognize the RACI structure and how to use it to manage digital projects effectively. Analyze the target audience, evaluate the relevance of marketing content to the overall strategy, and improve it.
Gain customer relationship management skills and use marketing automation to improve customer engagement. Implement strategies to acquire potential consumers into the customer database. Choose a CRM tool suitable for your business and configure it effectively, effectively analyze marketing campaigns, and measure ROI.
How top-notch brands lead their analytics activities to ensure the performance is well tracked together with how they implement complete CRM strategies.
Course details
- 5 h 33 m/103 lessons
- Last updated: 20/8/2021
- 5 learning resources
- Course completion certificate
Course Content
Buyer Persona Vs Target Market
Sourcing Content: Content Creations Challenges
How To Use The 70/20/10 Rule In Digital Budget Planning
Choosing The Right CRM Tool For Your Business
Introduction
Where The Briefing Sits In The Overall Digital Strategy?
Who Should Be Involved In The Briefing Day? (Part 1)
Who Should Be Involved In The Briefing Day? (Part 2 )
What Are The Types of A Marketing Brief?
The Anatomy of a Briefing Template
Filling The Brief (Part 1)
Filling the brief (Part 2)
The Execution Right
How To Build a Project Timeline For Your Digital Activation
Defining RACI Structure For Effective Digital Project Management
Last Words on RACI & Project Timelines.
Agency Homework Before The Briefing Day
Wrap up
Introduction To Planning: Integrated Digital Strategy Setting
Key Pillars of Digital Marketing Strategies
Understanding Your Audience and How To Set Them up The Right Way.
Buyer Persona Vs Target Market
Why Persona Mapping Is an Important Exercise?
Persona Mapping Exercise (Part 1 )
Persona Mapping Exercise (Part 2)
How To Keep Your Personas Always Fresh and Relevant ?
Core Business & Product Knowledge and Digital Operations Excellence
How Understanding Your Product Can Lead To Successful Planning?
Customer Use Patterns and CDJ Framework
What Type of Data You Need To Know About Your Product/Business?
Understanding Innovation Curve and Planning For New Product Introduction
How To Draw Your Product CDJ?
Having a Visibility on All Possible CDJs For Your Brand and Last Words.
Introduction To Digital Channel Strategy
Two Perspectives To Channel Strategy; Always-on and Campaign Flights
Key Considerations When Setting Your Channel Plan
Different Approaches To Your Always-on Strategy
Popular Always-on Scenarios: Based on Your Strategies Business Goal
Channel Strategy: Zooming in on Campaign Flight/Activation
Popular Campaign Flight Channel Strategy Scenarios: Key Considerations.
New Rising Channels
Introduction To Content Marketing and How It Fits Into The overall Strategy
How Does The Content Strategy Look Like and The Prerequisites To Strategy Setting
Sourcing Content: Content Creations Challenges
5/5/5 Methodology To Create Content That Answers Consumers' Queries
Key Considerations When Planning Content For B2C and B2B Products
Organizing Your Content Into a Well-structured Calendar: Always-on and Campaign Flight
Before Diving Into The Content Marketing Template
Step By Step Guide To Fill The Content Marketing Template (Part 1)
Step By Step Guide To Fill The Content Marketing Template (Part 2)
Management of Content Deliverables and Execution Process
What are The Key Content Marketing Strategy Deliverables?
How To Keep a Fresh and Ever-green Content Strategy?
What Brands Need To Change In Their Content Marketing Post COVID?
Introduction To Media
Key Pillars of Media Planning and Your Must-have Check-list
The Role of Media Planner and Buyer In The Whole Process
Introduction To Reach & Frequency
Media Planning: How Often Should My Ads Be Shown To The Targeted Audience?
Media Planning: How To Decide Your Media Frequency strategy?
How To Maximize The Impact of Your Advertising With Average Frequency?
Scheduling Your Media Efficiently: Media Scheduling Strategies
Media Challenges: Ad Blocking and The Recent Changes In The Industry
Earned Media: Influencer Marketing Shift
Introduction To Budgeting
What Is The Right % of Budget We Should Allocate To Digital? Key Considerations In Budget Allocation
What Are The Key Buckets of Digital Budgeting?
Several Ways To Setting up Digital Budget
Audience Insights Lead up To Forecast Your Activation Budget
Forecasting Budget For Brand Awareness Activations
Forecasting Budget For Conversion Based Campaigns
Concluding Budget Forecasting
Auditing Past Campaigns and Using Historical Data To Drive Budget Conversation
Other Budgeting Strategies (Part 1)
Other Budgeting Strategies (Part 2)
Other Budgeting Strategies (Part 3 )
How To Use The 70/20/10 Rule In Digital Budget Planning
How Do I Estimate My Competitors Budgets?
Great Tools To Help Budgeting For Your Digital Activation
Budgeting Post COVID-19
Justifying Digital Budgets To Upper Management
Wrapping up Planning
Popular Outreach Strategies For Your Digital Strategy
Accelerating Outreach: Tease, Reveal and Scale
Accelerating Outreach: Pre-order With Value Proposition
Boost Outreach With Earned Media: Influencer Marketing
Type of Influencers: Fresh Look At Today's PR
Effective Influencer Marketing Strategies
Influencer Strategies: Brand Ambassadorship
Diverse Frequency Strategy and Channels Mixing
When Do I Need To Stop Media Buying?
Wrapping up
Taking Consumer/Brand Relationship To The Next Level
Introduction To CRM
Why Do We Need a Solid CRM Plan?
Key Strategies To Acquire Prospective Consumers Into Your Database
How To Maintain Engagement & Nurturing Strategy With Your Database
Choosing The Right CRM Tool For Your Business
Create a Lifelong Cycle CRM Strategy
How Does a Lifelong Cycle Plan Look Like?
Wrapping up CRM
Introduction To Analytics & Measurement
Understanding The Tiering System and The Analytics Tree Approach
What Is The Ideal Reporting Frequency?
How Should You Tackle Reporting To Your Senior Leaders or MT?
Wrap up (Part 1)
Wrap up (Part 2)
About this course
Amid the dynamic landscape of digital marketing, this course offers an immersive dive into its methodologies. Learn digital and marketing briefs, timeline creation, and RACI project management. Explore audience understanding, content marketing, and financial aspects like budgeting. Master communication acceleration, influencer marketing, CRM, and automation. Gain skills to apply effective digital strategies in today's ever-evolving technological landscape.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Amir Hassan
Head of Digital Marketing and E-Commerce
10,941 Learners
3 Courses