By the end of this course, you will be able to
Define what market research means. Then, you will recognize the difference between primary and secondary, quantitative and qualitative market research.
Design the market research objective and validation points. Then, you will learn about the important tools needed for market research and data visualization.
Identify the benefits of successful implementation of market research. Then, you will learn and explore how to select your market research vendor effectively.
Course details
- 0 h 37 m/13 lessons
- Last updated: 22/5/2023
- Course completion certificate
Course Content
Course Introduction
Market Research Definition
Course Introduction
Market Research Definition
Types of Market Research
Methods for Conducting Digital Market Research
Secondary Market Research
Qualitative and Quantitative Market Research
Quantitative Market Research
Measuring the Market Research Efforts
Key Performance Indicators
Synthesizing and Presenting Findings
Careers in Market Research
Next Steps
Course Wrap Up
About this course
Have you ever wondered how to identify market trends, understand your core customer better, achieve business goals, and target demographics and consumers so a business can market itself more effectively? Market research is the solution. Therefore, this training course is prepared to help you learn what is market research, identify its different types, and learn how crucial market research is to the success of your business.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Mohammad Al Saadany
Global Marketing Expert
949 Learners
1 Course