Go-to-Market Strategy

categories: Sales & Marketing | Entrepreneurship

Business Development

Entrepreneurship

Jobs

Strategy

Work Environment

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

Define what is GTM and clarify why you need it for your business. Then, you will learn to identify the five modules of GTM starting from idea to execution.
Filter any growth or business idea to ensure initial success. Moreover, you will be able to differentiate your value from other competitors smartly without compromising on price only. “Play to Win Strategy”
Identify the best practices to be followed and the ones to be avoided, and you will learn by filling your “ready to fill booklet” to ensure a quick execution.

Course details

3 h 52 m/32 lessons
Last updated: 22/6/2023
5 Quiz
9 learning resources
Course completion certificate

Course Content

Free lessons

Why GTM?

10 Minutes

GTM Foundations

4 Minutes

The GTM Stakeholders

8 Minutes

GTM Roadmap

4 Minutes

Quizzes

1. Module 1: Introduction to GTM

Course Introduction

3 Minutes

Course Structure

2 Minutes

GTM Foundations

4 Minutes

The GTM Stakeholders

8 Minutes

GTM Roadmap

4 Minutes

Quizzes

2. Module 2: Value Diagnosis

Why GTM?

10 Minutes

Market Insights Tips

9 Minutes

Market Insights Methodology

8 Minutes

Price Validation

10 Minutes

Quizzes

learning resources

3. Module 3: Strategic Planning

Strategic Planning Introduction

8 Minutes

The Primary Activities

13 Minutes

The Support Activities

7 Minutes

Supply Chain Chart

6 Minutes

Targeting and Pricing Methodology

7 Minutes

Financial Balanced Scorecard

2 Minutes

Competitive Positioning

7 Minutes

Market Segmentation

6 Minutes

Quizzes

learning resources

4. Module 4: Strategic Growth

Growth Cycle

12 Minutes

Ideal Customer Profile

11 Minutes

learning resources

Persona Analysis

14 Minutes

learning resources

Growth Assessment

3 Minutes

Growth Dimensions (Ansoff Matrix)

8 Minutes

learning resources

Strategies Switch - TOWS

10 Minutes

learning resources

Growth Strategic Channels

6 Minutes

learning resources

Communication Power

6 Minutes

Quizzes

learning resources

5. Module 5: Strategy Execution

GTM Implementation

6 Minutes

Implementation Tips

8 Minutes

Tips for Implementation Structure

2 Minutes

GTM Execution Model

5 Minutes

GTM Pipelines

5 Minutes

Pipelines Project's Prioritization

7 Minutes

Quizzes

learning resources

Course Wrap up

3 Minutes

About this course

If your work is in marketing, sales, business development, senior commercial roles or you have your own business. You may encounter many challenges that could affect your business start or continuity in the market. Therefore, this training course is prepared to help you overcome these challenges to expand your business growth, attract the right customers, and achieve business goals by learning the five main modules of market strategy, from the idea to the execution.

Course requirements and prerequisites

This course needs 8 years of experience in marketing, sales, business development, commercial head, or as a product manager, business owner, CCO, or CMO not less than 5 years on the managerial level.