By the end of this course, you will be able to
Define what is GTM and clarify why you need it for your business. Then, you will learn to identify the five modules of GTM starting from idea to execution.
Filter any growth or business idea to ensure initial success. Moreover, you will be able to differentiate your value from other competitors smartly without compromising on price only. “Play to Win Strategy”
Identify the best practices to be followed and the ones to be avoided, and you will learn by filling your “ready to fill booklet” to ensure a quick execution.
Course details
- 3 h 52 m/32 lessons
- Last updated: 22/6/2023
- 5 Quiz
- 9 learning resources
- Course completion certificate
Course Content
Why GTM?
GTM Foundations
The GTM Stakeholders
GTM Roadmap
Course Introduction
Course Structure
GTM Foundations
The GTM Stakeholders
GTM Roadmap
Why GTM?
Market Insights Tips
Market Insights Methodology
Price Validation
Strategic Planning Introduction
The Primary Activities
The Support Activities
Supply Chain Chart
Targeting and Pricing Methodology
Financial Balanced Scorecard
Competitive Positioning
Market Segmentation
Growth Cycle
Ideal Customer Profile
Persona Analysis
Growth Assessment
Growth Dimensions (Ansoff Matrix)
Strategies Switch - TOWS
Growth Strategic Channels
Communication Power
GTM Implementation
Implementation Tips
Tips for Implementation Structure
GTM Execution Model
GTM Pipelines
Pipelines Project's Prioritization
Course Wrap up
About this course
If your work is in marketing, sales, business development, senior commercial roles or you have your own business. You may encounter many challenges that could affect your business start or continuity in the market. Therefore, this training course is prepared to help you overcome these challenges to expand your business growth, attract the right customers, and achieve business goals by learning the five main modules of market strategy, from the idea to the execution.
Course requirements and prerequisites
This course needs 8 years of experience in marketing, sales, business development, commercial head, or as a product manager, business owner, CCO, or CMO not less than 5 years on the managerial level.
Mentor
Reema Abu-Hammad
Growth Strategic Leader
552 Learners
1 Course
