Identify the main components and types of Google ads. You will also learn to create Google search ads and master the art of segmenting and targeting ads effectively.

Gain practical knowledge in optimizing ad performance and conversion monitoring using Google Ads. In addition to developing the ability to make the right decisions in choosing the appropriate type of advertising.

Use a Keyword planner to analyze the market. You will also be able to decide when to advertise on Google and when to advertise on Facebook. Furthermore, you will explore different types of advertising and best practices.