By the end of this course, you will be able to
What IMC is and how to apply it, how to convey the right message to the right customer, and how to put a marketing mix map with the market's challenges.
How to craft effective marketing strategies, how to create demand for the products and services that your company provides, and how to Implement a product life-cycle scheme.
How to identify the marketing communication scheme by target audience and conversion rates, and how to communicate the product's values and key selling points.
Course details
- 6 h 32 m/71 lessons
- Last updated: 22/11/2020
- 1 learning resources
- Course completion certificate
Course Content
Introduction 1
Introduction 2
Fundamentals
The 5 W's and 1 H Part 1
The 5 W's and 1 H Part 2
Pre- Transaction- Post
Needs Analysis
Business Case Study Components
Introduction 1
Introduction 2
Fundamentals
The 5 W's and 1 H Part 1
The 5 W's and 1 H Part 2
Pre- Transaction- Post
Needs Analysis
Business Case Study Components
Segmentation of the Target Market
The Database
Back to Basics
Types of Profits
Return on Objectives
Product Life Cycle Management
Crossing the Chasm
Beachhead Strategy
Total Cost of Ownership
Conversion Rates
The Target Audience
A Benefit-Cost Ratio
Value Propositions
Identifications And Internal Workshops
Facebook Campaign
Triangulation
Customer Journey Mapping
Assumption Map
Strategy and Market Analysis
Developing a Relationship Strategy
The BCG Matrix
Blue Ocean Strategy
The Ecosystem
Business Models
The Quality Triangle
Porter's Generic Strategies
Visionary Employee and Customer
Digital Ecosystem
The Chatbot
Ethical Foundations
SWOT Analysis
Benchmarking Website Performance
Finding Customers
IMC and Basics
Reasons for Growing Importance of IMC
Marketing Channels
Encoding and Decoding
IMC
Hierarchy of Effects 1
Hierarchy of Effects 2
Interest 1
Interest 2
Interest 3
Push and Pull Strategies
Types of Problems
Worrying is Useless
Marketing Mix and Communications
The Budget Holder andthe Decision Maker
Public Relations
Types of Media
Digital Marketing and IMC
Creating Culture of Content
Website Domains
Tools with Designing
Search Engine Optimization 1
Search Engine Optimization 2
Technical SEO Checklist
Google Search Console
Develop a Buyer Persona
Keyword Strategy 1
Keyword Strategy 2
Heading Tags
Summary
About this course
If you have always wondered what the secret behind the success of big organizations is, then you will learn through this course that it’s simply about using the right channels to convey the right message to the right customer about the right product. In other words, it is through the application of Integrated Marketing Communication. This course targets all levels of marketers and CEOs, or anyone who works in business environments, who want to hone their marketing skills and widen their scope of knowledge. By the end of this course, you will be able to identify most of the marketing communications elements that impact your target audience's buying decision.
Course requirements and prerequisites
This course requires a basic understanding of the English language.
Mentor
Amrow Hijazi
Consultant and Professional Trainer
10,384 Learners
4 Courses