By the end of this course, you will be able to
How you can jump-start your career in the e-commerce field professionally as you will also learn and acquire a general understanding of how marketing automation works.
How to plan, build, and manage a professional e-commerce platform; you will also learn everything you need to know to be considered a certified E-commerce Specialist.
Everything that will allow you to choose from a wide range of career options, and also secure better income and revenue for your clients and yourself.
Course details
- 1 h 43 m/20 lessons
- Last updated: 2/11/2020
- Course completion certificate
Course Content
Introduction
E-commerce Global Landscape & Ecosystem
Introduction
E-commerce Global Landscape & Ecosystem
Threats & Security
Building ِAn E-commerce Platform & CRM
Planning For Acquisition & Conversion 1
Planning For Acquisition & Conversion 2
Monitoring Performance
Operations Management
Drop Shipping & Outsourcing
Payment Systems & Managing Constant Changes 1
Managing Constant Changes 2
Managing Constant Changes 3
Introduction ِِِAnd Definition
Marketing Automation ِ& Demand Generation
Strategy & Lifecycle Management
7 ٍSigns Your Company Is Ready For Marketing Automation
Plan For Lead Management 1
Plan For Lead Management 2
Sales & Marketing Alignment
Analytics & Measurements
About this course
E-commerce is in a state of great growth and increase, achieving annual sales of 3.5 trillion US dollars in 2019 and is expected to reach 5 trillion dollars in 2021. Consumer behavior is gradually shifting from buying through traditional retail stores to buying online; e-commerce is a reality no marketer has the luxury to ignore. This is an introductory course through which you will learn the concept of E-commerce and Marketing Automation. Moreover, it will explain the best techniques and global standards in both E-commerce and Marketing Automation alongside how to get the best out of them, efficiency-wise and ROI-wise.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Shehab Rashad
Managing Director At IDENTITY MENA
9,318 Learners
3 Courses
