By the end of this course, you will be able to
What the role of a company is, who the VIP/strategic clients are, what the 5 stages of VIP management are, and what the components of key management are.
What the difference between sales and key account management is, and how to develop the skills required to be a successful and effective key account manager.
How to think strategically and apply relationship mapping, how to become a leader of growth management and what are the characteristics that such a leader must have.
Course details
- 1 h 30 m/16 lessons
- Last updated: 22/11/2017
- Course completion certificate
Course Content
The Role of the Company
The Five Stages
The Role of the Company
The Five Stages
Sales & Key Account Management
Strong Sales Skills
Key Account Manager
Key Account Management Examples
Sales Strategy to Business Strategy
Components of Key Account Management
Getting it Right with Key Accounts
Strategic Thinking
Strategic Account Manager Competencies
Relationship Mapping
Leading the Growth
The Focus on Value
Value Driving vs Non-Value Driving
Course Recap
About this course
Key account management is one of the most significant changes that has risen during the past two decades in the sales scene. This course will unravel the fundamental skills a great key account manager must possess. Also, you will learn all about strategic thinking and relationship mapping and how to lead your way to success. The course will help you establish the fundamental selling skills and discover how to drive value to your business.
Course requirements and prerequisites
It is preferable for the learner to have a basic understanding of the English language.
The learner should have a solid background in the business field.
Mentor
Mohamed Zein
Training & Development Expert
2,693 Learners
1 Course
