By the end of this course, you will be able to
Understand what SaaS is and learn about the basic indicators that define the stages of startup development from inception to growth.
Use business analysis tools and understands how to analyze conversion rates at various stages of the sales process. Learn about social media KPIs and how they can impact a company's success.
Understand how to calculate the actual value of a customer, and how to improve it to enhance the financial sustainability of the company.
Monitor and analyze monthly and annual recurring revenue to evaluate the company's ongoing financial performance. Dvelop strategies to accelerate the growth and maturity of startups.
Learn about methods and strategies to improve customer retention indicators and reduce the churn rate. You will also learn about the most important financial indicators that should be monitored in SaaS projects.
Use the main tools and software in analyzing performance indicators used to collect accurate data and create detailed analytical reports.
Course details
- 3 h 21 m/14 lessons
- Last updated: 7/7/2024
- Course completion certificate
Course Content
Maturity Stage Metrics
Finance Metrics
Introduction
Introduction
Relevant Metrics Per Business Stage
Conversions
Website Metrics - Part 1
Website Metrics - Part 2
Customer Lifetime Value
Initial Stage Metrics - MRR
Initial Stage Metrics - ARR
Growth Stage Metrics
Maturity Stage Metrics
Acquisition Metrics
Finance Metrics
Retention Metrics
Subscription Analytics Tool
About this course
In today's competitive market, success in startups goes beyond a great idea and sufficient funding. It requires the ability to use precise indicators to measure, interpret, and enhance performance. This course focuses on essential SaaS metrics, teaching you to effectively utilize measures such as customer acquisition, retention, lifetime value, monthly recurring revenue (MRR), annual recurring revenue (ARR), customer acquisition cost (CAC), and churn rate to drive your business's success. You will delve into SaaS analytics, gaining insights into financial performance and learning how to leverage data for strategic decisions. The course blends theoretical concepts with practical examples and case studies, ensuring a thorough understanding of implementing and monitoring key performance indicators (KPIs) throughout the business lifecycle.
Course requirements and prerequisites
Participants should have a foundational knowledge of the SaaS (Software as a Service) business model, including how SaaS operates, its revenue streams, and its unique aspects compared to traditional software.
Mentor
Mohamed Othman
Quality Excellence Manager
1,933 Learners
5 Courses
