Identify the importance of media appearance for leaders and its impact on effective communication and explore various studies and research on media appearance and its influence on audience perception.

Analyze the stages of influencing the audience during media appearances and develop strategies to engage and connect with them effectively in addition to recognizing common mistakes made during media appearances and developing strategies to avoid or rectify them.

Apply practical techniques for media appearance while standing and sitting, including body language, maintaining engagement, posture, gestures, and voice modulation.