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categories: Business & Professional Skills

Digital
Marketing
SDG 8: Decent Work and Economic Growth

On-Page SEO: Advanced Techniques

New
Duration: 3 h 27 m / 11 lessons

Level: Expert

Course Language: English

By the end of this course, you will be able to

  • Understand the importance of On-Page SEO, differentiate between on-page and off-page SEO strategies, and how each affects a site's ranking in search engines.

  • Learn how to choose the right keywords and target them effectively, including analyzing the most searched keywords using the appropriate tools and employing them in content and titles.

  • Learn how to optimize headlines, meta descriptions, and URLs to achieve a better user experience and improve the site's appearance in search results.

  • Optimize images in terms of size and quality, use page loading acceleration techniques, and ensure a smooth and secure user experience using HTTPS.

Course details

  • 3 h 27 m/11 lessons
  • Last updated: 26/1/2025
  • Course completion certificate

Course Content

Free lessons

1.

Off-Page SEO V.S On-Page SEO

7 Minutes
2.

External & Internal Links

23 Minutes

About this course

If you have a website or if you are a digital marketing specialist, understanding search engine optimization (SEO) techniques is an essential step to achieving success. On-Page SEO is one of the most important pillars of improving your site's appearance in search results, as it focuses on improving the site's content and internal elements to attract visitors and increase its chances of appearing on the first page of search results. In this course, you will understand the difference between On-Page SEO and Off-Page SEO to gain a deeper understanding of the role each plays. You will also learn how to choose the right keywords that are the basis of any successful strategy, and be able to use them effectively within texts and titles. We will also discuss the main titles and meta description, which are two essential elements to attract users' attention and improve click-through rates. We will also explain how to optimize images, including choosing the appropriate formats and compressing them without affecting the quality to improve page loading speed, which is a key factor that directly affects the user experience and site ranking. In addition, you will learn how to optimize internal and external links to build a clear structure. It is easy to navigate the site, which enhances the user experience and improves interaction with the content. We will also highlight the importance of using the HTTPS protocol to ensure the security of the site and the trust of users. By the end of the course, you will be able to apply practical techniques to improve the speed of your pages and improve the user experience, making your site a favorite destination for users and search engines alike. Join now to develop your skills and raise your site's ranking in a practical and systematic way!

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

Mentor

On-Page SEO: Advanced Techniques

New
Duration: 3h 27m / 11 lessons
Level: Expert
Course Language: English