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SDG 8: Decent Work and Economic Growth

Online Marketing for Non-Profit Organizations

Duration: 1 h 22 m / 13 lessons

Level: General

Course Language: Arabic

By the end of this course, you will be able to

  • Recognize online marketing and its characteristics for non-profit organizations, understand the differences between online marketing for non-profit organizations and companies and design marketing strategies that suit these organizations.

  • Analyze market data to determine the target segment and its motivations, and evaluate the effectiveness of various marketing strategies. Understand recent media changes and their impact on marketing.

  • Produce engaging, social media-friendly marketing content, create effective fundraising campaigns, and learn about search engine optimization.

  • Analyze appropriate KPIs to evaluate and improve marketing strategies, and plan ongoing professional development.

Course details

  • 1 h 22 m/13 lessons
  • Last updated: 7/3/2024
  • 1 learning resources
  • Course completion certificate

Course Content

Free lessons

1.

Online Marketing for NPOs & Its Difference From Corporate

8 Minutes
2.

How Can the Reputation of NPOs Be Shaped by Online Marketing?

2 Minutes

About this course

This course is not just learning traditional digital marketing skills, but rather a journey to understand how to achieve tangible social impact through the tools of the digital age. We will explore how marketing for non-profit organizations differs from that of commercial companies, and how these organizations can use digital marketing to enhance their mission and motivate community participation and support. We will delve deeper into understanding the target segment of these organizations. We will also present current media transformations that can enhance the marketing strategies of these organizations. Since social media is an essential element in marketing today, we will focus on how to create attractive and influential content that suits these platforms and effectively contributes to fundraising, and how to use SEO techniques to increase reach and influence. Finally, we will discuss key performance indicators to measure success in this field.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

Mentor

Online Marketing for Non-Profit Organizations

Duration: 1h 22m / 13 lessons
Level: General
Course Language: Arabic