Pitching Your Business Idea

categories: Sales & Marketing

Brand

Marketing

Sales

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

Understand the difference between performance management and performance appraisal, set specific, measurable goals for employees, and set performance standards.
Recognize different types of pitches and their specific uses, understand narrative strategies, and acquire effective pitching skills.
Develop the ability to customize proposals to highlight project features, and you learn how to phrase proposals in a way that attracts attention and supports goals.
Identify and avoid common pitching errors, and use interesting tools such as narrative structures and narrative models. Analyze and interact with the audience.

Course details

0 h 41 m/13 lessons
Last updated: 10/3/2024
1 learning resources
Course completion certificate

Course Content

Free lessons

Course Introduction

2 Minutes

The Purpose of Pitching and Types of Pitches

2 Minutes

1. Introduction

Course Introduction

2 Minutes

The Purpose of Pitching and Types of Pitches

2 Minutes

Understanding Your Audience and Types of Audience

2 Minutes

2. Pitch Building Blocks

The Essential Building Blocks

3 Minutes

Solution

2 Minutes

Traction

3 Minutes

Team

2 Minutes

Play to Your Strengths: Competitive Analysis and Monetization

5 Minutes

Play to Your Strengths: Market Opportunity, Go-to-market Strategy, Timeline, and Call to Action

5 Minutes

3. Common Mistakes and How to Fix Them

Using the Story Arc Tool and Types of Narratives

3 Minutes

Using Logical, Ethical, and Emotional Appeals

5 Minutes

Pitch Deck Design Tips

2 Minutes

learning resources

4. Course Wrap Up

Course Wrap Up

About this course

This course is designed to help you stand out in the competitive business landscape. It combines project promotion, pitching skills, and narrative strategies to enhance your project's value and attract your target audience. Learn how powerful pitches and impactful storytelling can attract investors, and clients, and build trust. Discover various pitching methods and effective narrative techniques. Customize proposals to highlight unique project features and avoid common presentation errors. Analyze your audience and improve pitching effectiveness. Join us to master the art of pitching your business idea distinctively.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.