The crucial question to be asked to reach an appropriate pricing decision is: "How much is the market willing to pay for the product?" The market means the customers who decide whether to buy the product or not and the competition, ensuring that price margins remain within limits. This course is vital for entrepreneurs and project managers. You will explore the market means posing some fundamental marketing questions. You will also discover the relation between the supply and demand and the monopoly in the markets. By the end of the course, you will develop an investment mindset.