categories: Business & Professional Skills
Level: Specialized
Course Language: Arabic
Market all services with high professionalism, allowing you to develop your own service project and increase monthly profits.
Excel writing the advertising texts professionally so that they attract new customers. In addition, you will be able to plan and write the marketing plan (marketing mix) for your project.
Determine pricing methods for all services with global strategies, and learn how to influence customers subconsciously to make them request your services.
Free lessons
What you're going to benefit from this course
Difference between Products & Services
Introduction
Course Outline
Types of Services
1. Course Introduction
What you're going to benefit from this course
Course Outline
2. General Definitions About Services
Difference between Products & Services
Types of Services
3. Methods and Strategies Of Marketing Services
Introduction
Listen to your customers
Provide Evidence
Building Relationships
Keeping your customers
Know your weaknesses and overcome them
Perfect the services you provide
Connect with the surrounding community
Create a Website
Use Social Networking Sites
Summary of this part
4. How To build Trust With Your Customer
Introduction
Factor 1: Show your Skills
Factor 2: Show your Experience
Factor 3: Show the Results
Factor 4: Packaging (Workplace)
factor 5: Building a Friendship
Factor 6: Provide Guarantees
Factor 7: Reform Plan
Factor 8: Quality of Service
Summary of this part
5. The Marketing Mix
Introduction
Mix elements 1 (product, pricing and place)
Mix elements 2 (promotion, people, process and physical evidence)
A practical example on marketing mix
Summary of this part
6. The Art of Copywriting
Introduction
First Strategy: AIDA Model
Second Strategy: PAS MODEL
Third Strategy: PPPP MODE
First Strategy: WWW MODEL
Mental Stimulation - Part 1
Mental Stimulation - Part 2
7. Pricing Methodologies Of Services
Introduction
The First Strategy: Premium Pricing
The Second Strategy: Penetration Pricing
The Third Strategy: Skimming Pricing
The Fourth Strategy: Value-based Pricing
The Fifth Strategy: Cost Plus Markup
Summary of this part
8. Services Marketing Tips Based on Experience
The most important tips for marketing service
In today's competitive business landscape, marketing for professional services has become a pivotal skill. Therefore, we offer the ''Professional Service Marketing'' course designed to provide you with a comprehensive understanding of the unique challenges and opportunities in marketing services. You will delve into key marketing principles, strategies, and tactics specifically tailored for professional service providers. This course will cover topics such as branding, digital marketing, client relationship management, pricing, and more.
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Engineer & Marketer
658 Learners
1 Course