Understand the meaning of negotiation as an interactive process. You will also learn about the different negotiation methods, elements, and tools that will enable you to conduct more successful negotiations.

Recognize the role of effective communication and its importance in negotiation, and you learn effective communication strategies and, consequently, you negotiate in a better way.

Achieve an agreement that meets the interests of all parties, and you will learn about the importance of having alternatives to the agreement and how to evaluate them and choose the best alternative.

Explore the challenges and obstacles to good negotiation, and learn about ways and strategies to overcome these obstacles.