The Brand Is You

categories: Soft Skills | Sales & Marketing

Brand

Self Awareness

Self Development

SDG 3: Good Health and Well-being

By the end of this course, you will be able to

The components of personal branding and everything related to building it from self-awareness and realization to reflecting this picture to others in different ways.
Do's and don'ts to follow and be considered, to build this personal branding positively and effectively with being realistic, down-to-earth, and satisfied simultaneously.
How your writing style can reflect your skills, experiences and competencies, and how to use it effectively to share your thoughts and views through social media.

Course details

2 h 58 m/44 lessons
Last updated: 30/10/2019
Course completion certificate

Course Content

Free lessons

Course Introduction

4 Minutes

Course Objectives & Learning Outcomes

1 Minutes

Johari's Window Awareness Model

5 Minutes

Managing Expectations

3 Minutes

Before You Decide To Change

9 Minutes

1. The Brand Is You

Course Introduction

4 Minutes

Course Objectives & Learning Outcomes

1 Minutes

Johari's Window Awareness Model

5 Minutes

Managing Expectations

3 Minutes

Before You Decide To Change

9 Minutes

Perception Is Reality

2 Minutes

People ِAre Selective

6 Minutes

Where Do You Want To Be?

6 Minutes

Be Consistent

2 Minutes

10.

The Model

3 Minutes

11.

The Brand

2 Minutes

12.

Positioning

4 Minutes

13.

Your Brand Components

4 Minutes

14.

Do I have To Be A "Good" Brand?

2 Minutes

15.

The Different Roles Of You

2 Minutes

16.

"You As A Product" Model

4 Minutes

17.

Competencies

5 Minutes

18.

Experiences

4 Minutes

19.

Derailers

2 Minutes

20.

Mistakes

3 Minutes

21.

Stories & Achievements

2 Minutes

22.

Family & Values

3 Minutes

23.

Activities & Interests

3 Minutes

24.

Opinions

3 Minutes

25.

Society & Behaviors

4 Minutes

26.

Tools: Social Media 1

3 Minutes

27.

Tools: Social Media 2

3 Minutes

28.

Tools: Social Media 3

3 Minutes

29.

The Checklist: The 3 E's 1

2 Minutes

30.

The Checklist: The 3 E's 2

3 Minutes

31.

The Boosters 1

5 Minutes

32.

The Boosters 2

4 Minutes

33.

The Boosters 3

3 Minutes

34.

The Boosters 4

4 Minutes

35.

The Boosters 5

3 Minutes

36.

General Guidelines: The Enhancers

3 Minutes

37.

General Guidelines: The Don'ts

3 Minutes

38.

Brand Traits 1

7 Minutes

39.

Brand Traits 2

6 Minutes

40.

Perception Vs Reality

5 Minutes

41.

Perceptual Errors

4 Minutes

42.

Your Behaviors/Actions Ladder

2 Minutes

43.

Phasing Out-Phasing In Options

2 Minutes

44.

Your Brand Promise & Call For Action

4 Minutes

About this course

Enjoy your life and be authentic with your true self. This course is an exciting self-awareness and self-development course that will help you realize your value and build your brand. It will help you excel in business and life by understanding yourself, building on a solid personality, and introducing you to practical and creative approaches to develop and sustain a positive personal brand. The course provides a step-by-step guide to building the different components of your personal brand, including competencies, experiences, personality traits, stories, mistakes and interests.

Course requirements and prerequisites

There are no requirements for this course, your interest in the topic and your commitment to learning are only what you need to achieve the most benefit from this course.