By the end of this course, you will be able to
Recognize that the success of the pricing process does not mean achieving a low or high price but rather setting a correct price that suits several circumstances.
Understand customers needs and how they value services, and identify competitors and their pricing methods to price your products or services competitively.
Understand that the price is one of the most important factors that organizations care about as a primary tool for achieving revenues, covering expenses and earning a profit margin.
Course details
- 0 h 40 m/9 lessons
- Last updated: 29/9/2017
- Course completion certificate
Course Content
Moving to Value Based Pricing
Understand Customer Needs 1
Understand Customer Needs 2
Identify your Competitors
Value Proposition
Price Elasticity
Pricing Design Process
Pricing Execution Process
Wrap-up & Summary
About this course
Pricing is a marketing function in any organization, whether industrial, commercial, or service providers. But do you know how cost-based pricing differs from value-based pricing? How do you set prices based on the value that customers perceive? You'll find the answers to these questions and more with this course that explains key pricing concepts and techniques essential to anyone who deals with pricing, wherever they work. This course will allow you to enter the pricing world to reveal its most critical strategies and the factors influencing the pricing decision.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Amr Salah
Pricing Director
9,305 Learners
2 Course
