The Marketing Guru - Leading Through Marketing

categories: Sales & Marketing

Brand

Marketing

Planning

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

Identify the meaning of brand and what is marketing. Then, you will learn how to build emotional connections between your brand and the customers successfully.
Discuss the customer's relationship management and apply the concept of marketing. Then, you will learn how to use Lean Creativity Toolkit in marketing.
Explain the Six Thinking Hats and how to apply it, apply the 4 Cs projects guide in marketing, and explain the business model and its relation with marketing.

Course details

2 h 45 m/22 lessons
Last updated: 29/3/2023
5 Quiz
3 learning resources
Course completion certificate

Course Content

Free lessons

Course Introduction

7 Minutes

Understanding Marketing

5 Minutes

Quizzes

Creativity Cycle (Part 2)

7 Minutes

1. The Marketing Guru - Leading Through Marketing

Course Introduction

7 Minutes

Understanding Marketing

5 Minutes

Quizzes

Creativity Cycle (Part 1)

4 Minutes

Creativity Cycle (Part 2)

7 Minutes

Lean Creativity ToolKit

7 Minutes

Concept Creation (Line of Thinking)

9 Minutes

learning resources

Concept Creation (Brainstorming & Matching)

5 Minutes

Concept Innovation & Concept Application

9 Minutes

Concept Evaluation

6 Minutes

10.

Value Uniqueness

10 Minutes

11.

Types of Competitions

5 Minutes

12.

Value Sustainability

6 Minutes

Quizzes

13.

Building Emotional Connections (Part 1)

6 Minutes

14.

Building Emotional Connections (Part 2)

3 Minutes

learning resources

15.

The Customer Journey (Part 1)

6 Minutes

Quizzes

16.

The Customer Journey (Part 2)

9 Minutes

17.

Customer Relation Management

14 Minutes

Quizzes

learning resources

18.

Leading Through Marketing

11 Minutes

19.

Discovering Customer Jobs to Be Done

9 Minutes

20.

Self-Focus

8 Minutes

21.

Other-Focus & Wider World

7 Minutes

Quizzes

22.

Course Wrap Up

1 Minutes

About this course

If you are a marketeer or you want to start your career in marketing, this course is for you. You will learn about the principles of marketing, the fundamentals of branding, and the simple marketing system. The course also covers how to apply the concept of marketing and use the lean creativity toolkit in marketing, the 6 hats of thinking, the lead funnel process, and the business model to help you become a leader who leads a whole company through marketing.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.