By the end of this course, you will be able to
create a new TikTok ad account and learn to configure the basic account settings, including payment method settings and how to organize them.
Determine campaign objectives, target existing customers on TikTok, and document preparation for successful ad campaigns.
Recognize the concept of a pixel, how to set it up, and connect it to the online store to track performance and analyze data.
Use available advertising tools and reports to analyze and evaluate the performance of campaigns and improve them based on available data and statistics.
Define and customize advertising campaigns to achieve specific goals such as increasing awareness, website visits, engagement, and increasing the number of leads and conversions.
Course details
- 4 h 44 m/32 lessons
- Last updated: 2/6/2024
- Course completion certificate
Course Content
Specify the Objective of Campaign
Setting Up Payment and Billing Methods
Leads
Leads Generation Campaign
Introduction to TikTok Ads
Learn About the Structure of Campaigns
Specify the Objective of Campaign
Create a New Ads Account
An Overview of the Ads Account
Settings of New Ads Account
Setting Up Payment and Billing Methods
Documents Setting
What is the Pixel Code?
How to Setup and Create Pixel?
Link the Pixel with ECommerce Website
Pixel Helper tool in Chrome Browser
What are the Requirements of Ads Accounts Settings?
Awareness campaign
Website Traffic Campaign
Views Campaign
Engagement Campaign
Leads Generation Campaign
Conversion Campaign
How to Edit Campaigns and Ad Groups?
Create Campaign with Simple Mode
Get to Know the Audience Manager in TikTok
Email Addresses
The Audiences of Website Visitors
Engagement
Leads
Profile Visitors
App audiences
Create a Retargeting Campaign
Campaigns Reports
How to Setup Reports?
Analyzing and Displaying Campaigns Performance Data
About this course
Discover the potential of TikTok advertising! This course guides you through leveraging the platform's vast audience reach and engaging features to effectively connect with customers. Learn to craft targeted campaigns for various goals like brand awareness, website traffic, or sales. Step-by-step, you'll master setting up ad accounts, analyzing performance, and utilizing data for strategic decisions. Dive into pixel creation for precise campaign tracking. Explore TikTok's Audience Manager for tailored marketing approaches. Gain insights into campaign reporting and optimization. Join us to unlock TikTok's marketing potential and excel in your digital strategies!
Course requirements and prerequisites
You must know the basics of using the TikTok application, and have an account on TikTok, in addition to having a computer and the Internet. It is not possible to create advertising campaigns from a mobile phone.
Mentor
Abdullah Hamad Shahbal
Digital Marketing Expert
4,309 Learners
4 Courses