Using AI in Marketing

categories: Sales & Marketing

Marketing

Technology

SDG 8: Decent Work and Economic Growth

By the end of this course, you will be able to

Understand the foundations of artificial intelligence in marketing, and learn how to use data and smart analytics to improve marketing strategies.
Use “ChatGPT" in marketing campaigns to increase engagement and impact, and create innovative marketing content using AI technologies.
Use ChatGPT to create professional, eye-catching images for use in marketing campaigns. You'll also learn to create images using tools like Bing, Adobe Firefly, and Microsoft Designer.
Use the Capcut application to edit and improve marketing videos, which will reduce marketing the budget and obtain professional videos that enhance the interaction of the target audience.

Course details

1 h 9 m/14 lessons
Last updated: 31/3/2024
Course completion certificate

Course Content

Free lessons

How to Register on ChatGPT

2 Minutes

ChatGPT as a Content Creator

6 Minutes

1. Understanding What Generative AI Is and Why It Is a Trend

Course Introduction

1 Minutes

What is Machine Learning and LLM (Large Language Model)?

4 Minutes

What Can AI Do?

3 Minutes

What Cannot AI Do?

3 Minutes

2. Using AI for Business

How to Register on ChatGPT

2 Minutes

How to Professionally Use ChatGPT

9 Minutes

ChatGPT as a Content Creator

6 Minutes

ChatGPT to Other AI Systems Communicaton

3 Minutes

Tools to Generate Images

4 Minutes

3. AI to Generate Images

How to Generate Images Using (Bing)

8 Minutes

How to Generate Images Using (Adobe Firefly)

6 Minutes

How to Generate Images Using (Microsoft Designer)

6 Minutes

4. AI for Marketing Videos

Create Marketing Content using Capcut Mobile App

7 Minutes

5. Course Wrap Up

Course Wrap Up

1 Minutes

About this course

This course explores AI's transformative impact on marketing, empowering marketers, entrepreneurs, and creators with essential skills. Learn AI's foundations and practical applications in campaigns, leveraging tools like ChatGPT for innovative content creation. Develop a comprehensive marketing strategy with AI, enhancing campaigns through visually appealing images using Bing, Adobe Firefly, and Microsoft Designer. Master video editing with Capcut for captivating content. Join us for an enlightening journey into modern marketing!

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.