By the end of this course, you will be able to
Recognize the concept of value and its importance in business, and identify the types of value propositions and their application in different fields.
Understand common ideas about delivering value to customers, and identify and analyze different elements of value to customers.
Gain experience from studying cases of companies that have succeeded in providing strong value, and you use the Value Proposition Canvas tool to discover customer needs.
Course details
- 0 h 40 m/13 lessons
- Last updated: 13/5/2024
- 1 learning resources
- Course completion certificate
Course Content
Course Introduction
What Is Value?
Course Introduction
What Is Value?
How Do We Start Approaching Value Discovery?
Types of Value Propositions
Myths About Value
The Business Model Environment
The COVID-19 Stress Test: Challenges and Responses
Tools You Can Use and Types of Bad Data
Empathy Maps
Value Proposition Canvas: Jobs, Pains, and Gains
Value Proposition Canvas: Products and Services
Customer Segments and How to Build a Customer Profile
Course Wrap Up
About this course
As the business environment evolves, understanding and delivering value effectively is crucial. This course teaches the concept of value, impacting how you think, act, and succeed in business. You'll learn to identify suitable value propositions and debunk common myths, enhancing your product's value. We'll explore how changes, like COVID-19, affect value propositions, analyzing challenges and responses for lessons in resilience and adaptation. Additionally, you'll master the Value Proposition Canvas tool, guiding you to innovatively explore customer needs, problems, and gains. Join us to uncover the secrets of delivering impactful value in business.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Yasmine Nagaty
Acceleration Manager
5,263 Learners
3 Courses