What the difference between a purpose statement and a personal statement is, and what the importance of these letters to you and to the admissions committee is.

What the goals of your essay are, what techniques should you use while writing your essay, what type of language should you use, and how to choose your essay's topic.

What are the do's and don'ts of writing your essay, what should the contents of your essay be like, and some tips for writing your first and final drafts.