By the end of this course, you will be able to
An in-depth analysis of e-customers’ behaviors, motivations, expectations, fears, phobias, along with the process they go through to buy something online.
How to define your target audience, create a buyer persona that resembles them, as well as developing customized content marketing strategies for your brand.
The difference between content writing and copywriting, the foundational basics of storytelling, and how to create and implement content plans and editorial calendars.
Course details
- 4 h 17 m/38 lessons
- Last updated: 23/2/2022
- 1 learning resources
- Course completion certificate
Course Content
Introduction
Digital Marketing Plan Review
E-Customer Behavior
E-Customers Motivations 1
Introduction
Digital Marketing Plan Review
E-Customer Behavior
E-Customers Motivations 1
E-Customers Motivations 2
E-Customers Motivations 3
E-Customers Expectations
E-Customers Fears and Phobias
Online Buying Process
Segmentation & Buyer Personas
Digital Practice
Develop Content Marketing Strategies for Your Brand
Types of Content
Thought Leadership
The 411 Rule
Inbound Marketing
Aligning Content
Developing Brand Voice & Style Guide
Content Ideas and Content Types 1
Content Ideas and Content Types 2
Choosing Your Content Types
How to Create Viral Content?
The Content Mix
Examples on the Food Groups
Content Curation
General Tips
Content Writing vs Copywriting
Write Your Headlines 1
Write Your Headlines 2
Business Storytelling 1
Business Storytelling 2
Create Content Plan and Editorial Calendar
Create Your Content and Designs
Publish & Promote Your Content
Example for PRACE Customer Journey
Revision with Mind Maps 1
Revision with Mind Maps 2
Course Wrap Up
About this course
Being the visionary he has always been, it wasn’t a surprise to find Bill Gates’s twenty-five-year-old quote “Content is king” being used until this moment. In fact, the more digitized our world turns, the more the quote becomes relatable, especially in the field of content marketing and copywriting. In this training course, you will learn the foundational basics of the aforementioned, along with how to exploit them to promote brand awareness and attract, engage, and retain your target audience.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Tamer Salah
Managing Director
4,477 Learners
1 Course