In today's dynamic business world, understanding consumer behavior is crucial for gaining deep insights into customer patterns and how social and personal factors influence purchasing decisions. This knowledge helps companies develop tailored marketing strategies that boost customer loyalty and trust. Our comprehensive course introduces the basics of marketing science and explores recent trends in the marketing mix to enhance business performance. You will study consumer behavior models, the stages of purchasing decisions, and the role of marketing psychology in understanding consumer motivations. The course also covers effective methods for collecting and analyzing consumer data, the impact of social media on consumer behavior, and strategies for retaining customers and building loyalty through excellent customer service.