Magy Seif El-Nasr

Magy Seif El-Nasr is a Professor and Department Chair of Computational Media at the University of California, Santa Cruz, where she directs the Game User Interaction and Intelligence (GUII) Lab. Dr. Seif El-Nasr earned her Ph.D. degree from Northwestern University in Computer Science in 2003. Her research focuses on (a) developing automated tools and techniques for authoring, adapting, and personalizing virtual environments, and developing evidence-based methodologies to measure the effectiveness of game environments through the development of novel process mining and visual analytics systems. She published the first book on the subject of Game Analytics, called Game Analytics: Maximizing the Value of Player Data. Dr. Magy recently published a new textbook called Game Data Science. She was named a HEVGA (Higher Education Video Game Alliance) Fellow. She also serves as an associate editor for IEEE Transactions on Games, IEEE Transactions on Affective Computing, and Human-Computer Inte