George Latif Sedhom

"George Latif Zaki Sedhom is an Assistant Professor of Digital Media at the faculty of media production at GALALA University - Egypt, with an applied background in multimedia since he graduated from the multimedia department at the International Academy for Engineering & Media Science, and got certified multimedia diploma from the Information Technology Institute in Egypt. Besides his academic career, he has extensive experience as a motion graphics designer in different local and multinational television channels and networks. George is concentrating his research on interdisciplinary studies between mass communication practices and visual art perspective and media technologies, also he published a book recently titled “TV Advertising and Visual Effects between Dazzling and Employment” George is a frequent Lecturer at many universities and institutes, teaching multimedia basics, communication technology, motion graphics tools, editing, visual effects, and 3D graphics designing, also