By the end of this course, you will be able to
Define what is meant by marketing and identify its main objectives and different types. Then, you will learn to explain the 12 Ps of the marketing mix.
Create a marketing mix plan and develop a strategy to stand out, gain revenue, set a different approach than your competitors, and achieve business goals.
Determine how people think and see your brand and then, you will explore how to position your brand among competitors from the beginning and step-by-step.
Course details
- 0 h 56 m/11 lessons
- Last updated: 1/4/2023
- 1 learning resources
- Course completion certificate
Course Content
Course Introduction
What Is Marketing?
Course Introduction
What Is Marketing?
Marketing Discipline and Aspects
Marketing Benefits for Your Business
Marketing Strategies
Marketing Objectives
Benefits of the Marketing Mix
The Main 4 Ps
The 12 Ps 1
The 12 Ps 2
Course Wrap Up
About this course
Do you want to earn revenue and achieve business goals? In this training course, you will get introduced to the 12 Ps of marketing that will help you identify your Unique Selling Proposition (USP) and set a different approach than your competitors. Ps of Marketing can also help you to define your Value Proposition (VP) for your customer. When the two combined (USP + VP), your marketing would be in an ideal position by being different from the existing alternatives and better fulfilling your customers’ needs.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Medhat Yassin
A Strategic Consultant, Marketing and Business Development Expert
3,710 Learners
3 Courses
