Medhat Yassin

Medhat Yassin is a seasoned strategic consultant, entrepreneur, and business mentor with over 29 years in marketing, brand building, business development, and sales across the MENA region. He has guided more than 400 brands in strategy, expansion, and growth. Yassin’s career spans major corporations like IBM and Procter & Gamble, and he served as Burger King’s regional marketing director for the Middle East and North Africa. In 1998, he launched his entrepreneurial journey by founding Win-Win Business Development, introducing the “Buy One Get One” (BOGO) concept to the region—a venture later acquired by investors. Currently, he is the executive vice chairman at Mori International Group, where he is known for leading business transformations and driving growth in large-scale projects and tech startups across Egypt, North Africa, and the GCC.