categories: Entrepreneurship
Define what a cloud kitchen means, identify what you need to learn before starting your cloud kitchen, and design a value proposition and position among the competition.
Identify how to select the menu, select the location, and demographics. Then, you will learn how to set up your cloud kitchen successfully and step-by-step.
Identify how to draft your operational plan and draft your marketing and branding strategy. Then, you will learn how to set the price of your products and services.
Free lessons
Course Introduction
What Is a Cloud Kitchen?
For Whom Is This Course?
Industry Overview & Market Value
1. Module 1: Introduction
Course Introduction
What Is a Cloud Kitchen?
For Whom Is This Course?
Industry Overview & Market Value
The 12 Ps of Marketing 1
The 12 Ps of Marketing 2
2. Module 2: Value Design
Value Design
Research Buyer Persona
Study the Competition
Analyze the Collected Data
Setting Your Core Value and Positioning
Draft Customer Persona's Profile and Business Model
Overview of the Business Finance
3. Module 3: Menu Selection and Design
Factors to Consider
Menu Design Tips
4. Module 4: Location Selection
Location Selection
Financial Factors
5. Module 5: The Lean Kitchen Setup
The Lean Kitchen Setup
Kitchen Layout
Value Chain
Online Platforms & Channels
Offline Platforms & Channels
Inhouse vs. Outsource
6. Module 6: Operational Plan
Operational Plan
Daily Activities
Operation Tips
Operations Manual
What to Include in the Operations Manual
Financial Control
7. Module 7: Go to Market
Go to Market
Why Digital Channels Are Not Enough?
Pricing Products & Services
Course Wrap Up
Are you looking to turn your culinary passion into a profitable venture or want to supplement your family's income with a home-based business? This course is prepared to help new food and beverage entrepreneurs, housewives, and chefs establish and operate their own online kitchen businesses. It will provide you with all the necessary tools and knowledge to get started and you will learn about menu planning, cost control, marketing strategies, and everything else you need to successfully launch, and grow your own cloud kitchen, and turn your dream into a reality.
This course requires basic knowledge of the internet and social media platforms.
A Strategic Consultant, Marketing and Business Development Expert
5,017 Learners
3 Courses