What you'll learn

  • Develop skills for delivering effective presentations, leveraging storytelling techniques to persuade audiences, and avoiding common mistakes in pitching ideas to investors and clients.

  • Understand the concept of entrepreneurship, foundational entrepreneurial skills, and the essential elements required to build a successful business model and achieve personal and professional success.

  • Apply project management strategies to improve efficiency and profitability, and sustainably expand businesses.

  • Master the creation of an attractive brand, the development of comprehensive marketing plans, and effective communication with customers and investors.

  • Gain skills in strategic planning, business plan writing, and analyzing markets and customers to identify needs and assess the financial feasibility of projects.

  • Learn how to manage financial and human resources, identify potential risks in projects, and develop effective strategies to overcome challenges.

6 Courses

Tip: These courses are arranged in a recommended order by almentor to enhance your learning journey, but feel free to watch them in any order that suits you!
Mini MBA in Entrepreneurship

Mini MBA in Entrepreneurship

Khaled Habib

Many people nowadays seek to turn their ideas into projects, so we offer you this course to help you learn everything you need to build a successful and sustainable project. Where you will learn about the characteristics and experiences of a successful businessman, the principles of entrepreneurship, and explore the obstacles that may stand in your way and how to overcome them. We will also provide a roadmap that will guide you step by step towards building your own business, from understanding the market and customer needs to managing resources and finances and developing marketing and sales strategies. Furthermore, we will cover startup valuation models and how to negotiate with customers and suppliers effectively. You will also learn how to avoid common pitfalls and develop pre-launch strategies to ensure the success of your project. Join us now to gain the knowledge and tools you need to achieve your entrepreneurial goals.

Duration: 3h 9m/38 Video Lessons

Course Language: Arabic

Entrepreneurship 2.0: Build Your Business Model Canvas

Entrepreneurship 2.0: Build Your Business Model Canvas

Shaima Al Harmoodi - Ahmed El Banna - Amr Azzouny - Wael Amin - Tareq Rasheed - Ihab Fikry - AbdAllah AlHadidi - Sheikha Noora Al Khalifa - HBMSU - Mohamed Marwan

Prepare to gain entrepreneurial skills and build a successful business model for your venture, whether it’s a startup or an existing business. Join our course, "Master Entrepreneurship and Build Successful Business Models" designed to equip you with essential tools and knowledge to transform your business ideas into reality. This course is tailored for ambitious entrepreneurs who want to learn all aspects of building a strong business model, from understanding the core components to applying innovative strategies for sustainable growth. You will gain in-depth knowledge about customer segmentation, cost structure, scaling, and more. Throughout the course, you will learn about various challenges you might face and how to overcome them wisely. We will also present case studies and examples to help you apply what you’ve learned. These examples are designed to enhance your problem-solving and strategic thinking skills, enabling you to create a standout business model in today’s competitive market. You will explore various tools and frameworks that simplify the process of developing and refining your business model. These frameworks provide a structured approach to identifying the key elements of your business and help you visualize the path to success. Our expert instructors, with extensive experience in entrepreneurship and business development, will guide you through each module, offering valuable insights and tips, creating an effective learning environment. By the end of this course, you will be equipped with the skills to adjust and improve your model as your business grows and evolves. Additionally, you will receive a completion certificate, enhancing your professional journey and showcasing your commitment to continuous learning. Don’t miss this opportunity to transform your entrepreneurial vision into a successful business venture. Start your journey towards entrepreneurial excellence. Enroll now and receive a completion certificate.

Duration: 2h 26m/28 Video Lessons

Course Language: Arabic

Create Strategy for Small and Medium Enterprises

Create Strategy for Small and Medium Enterprises

Marwan Mokhtar

Did you know that one of the most important factors for a company's success is having a clear and defined strategy that helps in implementing and evaluating decisions and achieving the company's goals? Hence, this specialized course in strategy formulation for small and medium-sized enterprises has been designed to help you understand the theoretical and practical foundations of effective strategic management. We will clarify what strategy means and its critical importance in setting the company's direction and achieving its goals. We will provide a real-life example that demonstrates how to successfully apply a strategy, emphasizing the importance of strategic thinking and how to design a monitoring system to keep pace with changes. You will gain comprehensive knowledge on how to integrate all company elements and link them to the overall strategy to achieve alignment and harmony between different objectives. We will also highlight the gap between strategic theories and practical application, offering tools and techniques to bridge this gap and ensure successful strategy implementation. The course will present multiple analyses of factors affecting small and medium-sized enterprises, starting from customer analysis, material and financial resources analysis, to supplier and marketing intermediary analysis, and competitive environment analysis using tools such as PESTEL analysis. We will learn how to develop comprehensive strategies and set strategic and tactical goals in a way that balances ambition with realism. The course is not limited to theoretical aspects only but also includes practical applications, such as developing key performance indicators (KPIs), root cause analysis, problem-solving, and designing a strategic dashboard to track the implementation of goals. We will also discuss the importance of change management and how to overcome the challenges that companies may face during the strategic change process. The course concludes with practical advice and guidance through an exclusive interview with Maysara Elnaggar, who will share his valuable experiences and insights on the importance of strategic management. Join us now to acquire the tools and knowledge that will enable you to formulate and implement successful strategies for your company, achieving excellence and superiority in the business world.

Duration: 2h 42m/27 Video Lessons

Course Language: Arabic

Uplift Your Start-Up

Uplift Your Start-Up

Marawan Nassar

If you are looking to turn your ideas into real and sustainable projects, this course will help you achieve that and understand the fundamentals of entrepreneurship. You will acquire a variety of essential tools and knowledge that will enable you to confidently embark on the world of entrepreneurship. The course begins by focusing on developing basic entrepreneurial skills, helping you understand how to become a successful entrepreneur. You will learn about critical thinking, problem-solving, and negotiation skills, which form the foundational pillars of any successful entrepreneur. We will review practical steps to evaluate your project idea, allowing you to understand its feasibility and chances of success in the market. We will also delve into how to build a strong and flexible business model, revealing the essential elements that this model must include to achieve success and sustainability. Visual identity and a clear message are what distinguish your startup, and we will provide you with guidelines to build an attractive and distinctive identity that genuinely reflects your values and goals. In a world full of information, the art of storytelling has become an indispensable tool for effective communication with your audience. Therefore, you will learn how impactful stories can build a strong and sustainable relationship with customers. Additionally, we will review common mistakes in the sales and marketing process and how to avoid them to improve your chances of success. We will offer valuable tips to improve your storytelling and marketing skills, enabling you to attract customers' attention more effectively. Finally, we will delve into the philosophy of business psychology, to understand customer behavior and make smart marketing decisions that enhance your chances of success. Join us now and gain an entrepreneurial mindset, along with the tools and knowledge you need to turn your dreams into reality!

Duration: 7h 19m/14 Video Lessons

Course Language: Arabic

Business Plan Writing for Entrepreneurs

Business Plan Writing for Entrepreneurs

Mohamed Farag

Get ready to supercharge your journey into entrepreneurship with our "Business Plan Writing for Entrepreneurs" course! This course is your ultimate guide to turning your innovative idea into a rock-solid business plan that will captivate investors and ensure success. Embark on an exhilarating journey through every stage of launching your project, starting with transforming your visionary concept into a tangible reality. You'll master creating a professional business model using the powerful LivePlan platform. Dive into the thrilling world of financial planning, where you'll learn to craft virtual financial statements, identify revenue streams, manage costs, and enhance profitability. Uncover the secrets of preparing a compelling cash flow statement and gain the expertise to analyze income statements and balance sheets for maximum financial performance. But wait, there's more! Discover the exhilarating process of crafting a magnetic marketing plan to entice investors and engage your target audience. Also, learn to build a powerhouse team that shares your vision and propels your project to new heights. Equip yourself with the essential strategies for efficient project management, including successful project exit strategies. By the end of this course, you'll possess all the tools you need to transform your idea into a compelling project that attracts investors and meets your business objectives. Join us now to unlock the skills and knowledge you need to bring your idea to life and earn a completion certificate to elevate your career. Subscribe today to access over 1,000 educational courses in one go and kickstart your thrilling journey to entrepreneurial success!

Duration: 2h 19m/23 Video Lessons

Course Language: Arabic

Pitching Your Business Idea

Pitching Your Business Idea

Yasmine Nagaty

This course is designed to help you stand out in the competitive business landscape. It combines project promotion, pitching skills, and narrative strategies to enhance your project's value and attract your target audience. Learn how powerful pitches and impactful storytelling can attract investors, and clients, and build trust. Discover various pitching methods and effective narrative techniques. Customize proposals to highlight unique project features and avoid common presentation errors. Analyze your audience and improve pitching effectiveness. Join us to master the art of pitching your business idea distinctively.

Duration: 41m/13 Video Lessons

Course Language: Arabic