By the end of this course, you will be able to
Everything about your brand, from the purpose behind its creation and the message it seeks to communicate, to the importance of its existence on social media platforms.
Everything about your target audience and their online personas, the contributing role of a customized tone of voice, and successfully mastering community management.
Everything about measuring and analyzing your implemented strategy success together with reading, understanding, and turning numbers into professionally written reports.
Course details
- 1 h 4 m/13 lessons
- Last updated: 8/11/2021
- Course completion certificate
Course Content
Introduction
Brand Purpose
Introduction
Brand Purpose
Online Persona
Content Pillars
Platforms Channels
Brand's Tone of Voice
Content Calendar 1
Content Calendar 2
Auto-Scheduling & Batching Tools
Community Management
Measuring Success
Influencer Marketing
Course Wrap Up
About this course
As the quote goes “Social media is just a buzzword until you come up with a plan”. That’s why this course will help you build an end-to-end social media strategy by covering an array of topics including, but not limited to, the brand purpose, target audience, content pillars, brand’s tone of voice, community management, and more! You will also learn how to implement the right strategy and how to measure its success. Embark upon our learning journey and put an end to your pursuit!
Course requirements and prerequisites
This course is delivered entirely in English so it requires a very good command of the language.
This course requires basic knowledge of social media platforms.
Mentor
Jessica Avedikian
Instructor
1,066 Learners
1 Course
