What you'll learn

  • Understand how to coordinate with marketing agencies and choose the most suitable ones to achieve brand objectives, with the ability to execute well-planned advertising campaigns on platforms like Facebook, Google, YouTube, and TikTok while avoiding common mistakes.

  • Create effective marketing campaigns to increase brand awareness, engagement, and sales, utilizing tools like Meta Business Suite, Google Ads, TikTok, and other platforms.

  • Leverage artificial intelligence for keyword research, create SEO-friendly content, and build strong backlinks to enhance brand visibility and improve website rankings on search engines.

  • Learn how to monitor and analyze campaign performance using Key Performance Indicators (KPIs), implement optimization strategies like A/B testing and conversion analysis to achieve a high return on investment (ROI).

  • Accurately define target audiences using advanced tools and techniques such as Keyword Planner, conversion data, and dynamic audience segmentation, with a clear understanding of how to direct ads for maximum impact.

  • Create engaging and interactive marketing content tailored for various social media platforms and apply effective strategies to drive interaction and participation, integrating digital marketing with traditional channels for a holistic impact.

6 Courses

Tip: These courses are arranged in a recommended order by almentor to enhance your learning journey, but feel free to watch them in any order that suits you!
Creating a Complete Ad Campaign

Creating a Complete Ad Campaign

Mustafa Youssef

If you are looking for more potential customers and also looking to improve your sales, this course will help you achieve your purpose by learning everything you need about advertisements, especially Facebook and Instagram Ads and you will learn how to reach your target audience, create and set up a Facebook Ads Manager, and build marketing campaigns for different goals on both Facebook and Instagram.

Duration: 5h 49m/28 Video Lessons

Course Language: Arabic

Google Ads Course

Google Ads Course

Yasser Ghallab

Google Ads is one of the most powerful online marketing tools, and this course will give you the opportunity to gain the skills and knowledge necessary to excel in this competitive field. You will learn about the types of Google ads and how to create a professional account on Google. You will also learn how to create strategic advertising campaigns that effectively target the right audience, and analyze the performance of ads to get the best results. Join this course today and start your journey in the world of digital marketing!

Duration: 1h 33m/22 Video Lessons

Course Language: Arabic

Creating Google and YouTube Ads

Creating Google and YouTube Ads

Mustafa Youssef

Unlock the power of Google and YouTube ads with our comprehensive course! Learn to set up your Google Ads account from scratch, craft compelling campaigns, and target the right audience effectively. Dive deep into optimization techniques, master custom audience creation, and set up conversion goals for maximum impact. Explore diverse campaign types, including "Search", "Display", "Performance Max", "Demand Gen", "Video" and more. Create captivating ad assets that drive results. Dive into the world of video ads and discover how to create all types of YouTube campaigns to engage your audience visually. Gain insights from detailed advertising reports and elevate your marketing strategy to new heights. Enroll now to become a proficient digital advertiser!

Duration: 4h 29m/19 Video Lessons

Course Language: Arabic

TikTok Ads Marketing

TikTok Ads Marketing

Abdullah Hamad Shahbal

Discover the potential of TikTok advertising! This course guides you through leveraging the platform's vast audience reach and engaging features to effectively connect with customers. Learn to craft targeted campaigns for various goals like brand awareness, website traffic, or sales. Step-by-step, you'll master setting up ad accounts, analyzing performance, and utilizing data for strategic decisions. Dive into pixel creation for precise campaign tracking. Explore TikTok's Audience Manager for tailored marketing approaches. Gain insights into campaign reporting and optimization. Join us to unlock TikTok's marketing potential and excel in your digital strategies!

Duration: 4h 44m/32 Video Lessons

Course Language: Arabic

SEO Optimization with AI

SEO Optimization with AI

Islam Asal

This course explores how to use ChatGPT and AI to boost your website's Google ranking. Learn to perform detailed keyword research and analysis, discover synonyms, and understand search intentions to better identify your target audience. The course covers how to use AI for crafting engaging content, from intros to full articles, and refining existing content to meet SEO standards. Additionally, you'll learn link-building strategies, how to write outreach emails, and choose effective link texts using ChatGPT. We'll also review useful SEO tools and discuss opportunities in SEO freelancing. Join now to enhance your SEO skills with ChatGPT!

Duration: 38m/20 Video Lessons

Course Language: Arabic

Social Media Marketing

Social Media Marketing

Yasser Ghallab

In the digital era, social media marketing is crucial for brand success. This course delves deep into digital marketing, providing a clear vision on crafting and executing effective strategies. Learn to create engaging ads that resonate with consumers, focusing on messaging and visual design. Discover the reasons behind digital marketing's growth and how to leverage it for maximum benefit. Explore social media marketing basics and campaign building, while avoiding common pitfalls for a competitive edge. Practical exercises cover audience targeting, influencer collaboration, and goal achievement. Register now to elevate your skills in the dynamic field of digital marketing.

Duration: 1h 44m/15 Video Lessons

Course Language: Arabic