This course equips managers, entrepreneurs, and consultants with tools to manage and implement strategic planning projects effectively. It introduces the concept of strategy and how to draft a strategic plan foundational for all business decisions. Participants will learn why strategies fail and how to avoid common pitfalls. Key topics include the strategic foundation, the organization's purpose, and ambitions—essentially the guiding North Star. The course covers how to build and analyze strategic positions, develop corporate and business strategies, operational models, and directional strategies that empower competitive success. It delves into building cases, planning tactics, and ensuring effective implementation. Participants will also explore functional strategies, implementation, monitoring, and tools like the balanced scorecard for measuring success and setting goals. By the course's end, attendees will be proficient in designing and implementing robust strategic plans.